Marketing and Ecommerce Coordinator | Apparel retailer
Leading South African footwear and apparel retailer has an exciting MARKETING and ECOMMERCE COORDINATOR position available in Houghton Estate, Joburg.
We are looking for a dynamic and commercially focused Marketing & E-Commerce Coordinator with experience supporting digital marketing, e-commerce operations, content creation and customer engagement within a fast-paced retail environment. Skilled in coordinating online campaigns, maintaining website and product content, supporting social media and email marketing initiatives, monitoring e-commerce performance and using data to identify opportunities to improve customer experience and online sales.
Start: Immediate
Marketing and Ecommerce Coordinator Responsibilities:
Campaign Coordination & Execution
Coordinate the rollout of integrated marketing campaigns across multiple platforms, ensuring timely delivery and alignment with campaign objectives. Maintain a campaign calendar and ensure deliverables from cross-functional teams are received on time.
Content Planning & Oversight
Lead the weekly content planning meetings to align with brand strategy, retail calendars, and product priorities. Liaise with internal and external creative resources to brief in and review content before publication.
Reporting & Insights
Compile and present monthly marketing performance dashboards highlighting campaign effectiveness, engagement metrics, and ROI. Provide actionable insights and recommendations to improve future marketing and advertising activities.
Vendor & Stakeholder Management
Serve as the main point of contact for creative agencies, influencers, and platform account managers (e.g., Meta, Google). Manage contracts, invoices, and performance tracking of third-party service providers.
Brand Asset Management
Ensure consistent use of brand guidelines across all marketing materials, digital platforms, and event collateral. Maintain and update a central repository of marketing and brand assets.
Budget Tracking & Coordination
Assist in tracking marketing spend against budget, flagging variances and preparing monthly summaries for review. Support with raising purchase orders, processing invoices, and liaising with finance as needed.
Team Support & Training
Train and supervise interns or junior team members on tools, systems, and platforms used within the department. Lead onboarding for new marketing team members related to internal processes and platforms.
Process Development
Identify areas for improvement within marketing workflows and propose or implement standard operating procedures (SOPs) to increase efficiency.
Customer Engagement Strategy
Contribute to the planning and refinement of the customer engagement journey across social and digital touchpoints, including automation, segmentation, and personalization.
Crisis Communication & Brand Reputation
Monitor emerging online issues or customer complaints and elevate potential brand risks to senior team members promptly, proposing recommended responses when needed.
Requirements for the Marketing and Ecommerce Coordinator:
- Degree or diploma in marketing, advertising, business administration, communications or a related field is beneficial.
- At least 3 years experience as a Digital Marketing & Ecommerce coordinator.
- Preferably candidate with a strong understanding of digital marketing platforms and analytics tools or social media management software.
- Proficiency in HTML, Cascading Style Sheets and other web development languages.
- Previous experience in digital marketing or related fields, such as social media management, content creation or SEO.
- Proven experience in generating online sales and understanding web design software.
- Proficiency in SEO, digital marketing, and web analytics.
- Ability to work collaboratively in a fast-paced, high pressure and dynamic environment.
- Experience with Adobe Photoshop, InDesign, UX, Dreamweaver, and Google Analytics and Shopify are desirable.
Marketing and Ecommerce Coordinator salary: Market-related salary package.
#J-18808-Ljbffr