Senior Content Strategist

About the Role

Our client is seeking a strategic and creative Senior Content Strategist to join their marketing department in Durban . In this pivotal role, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, builds brand awareness, and supports business objectives. You will oversee the creation, curation, and distribution of compelling content across various channels, ensuring a consistent and impactful brand voice. This position requires a deep understanding of audience segmentation, content performance metrics, and digital marketing best practices.

Key Responsibilities

• Develop and implement a data-driven content strategy aligned with marketing goals and target audience needs.
• Oversee the editorial calendar, ensuring timely creation and publication of high-quality content across multiple platforms, including blog posts, social media, website copy, and email newsletters.
• Conduct content audits and analysis to identify gaps, opportunities, and areas for improvement.
• Collaborate with cross-functional teams, including SEO specialists, designers, and product marketers, to ensure content is optimized and integrated into broader campaigns.
• Measure and report on content performance, using analytics to inform future strategy and optimize engagement.
• Manage relationships with external content creators, freelancers, and agencies as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing roles.
• Proven ability to develop and execute successful content strategies that achieve measurable results.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO principles and their application to content creation.

Benefits

• Competitive annual salary and performance incentives.
• Generous leave allowance and paid public holidays.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and continuous learning.
• A supportive team environment located in the heart of Durban.

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