Digital Marketing Specialist - FMCG Brands

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and analytical Digital Marketing Specialist to amplify their brands' online presence in Pretoria. This role is crucial for developing and implementing cutting-edge digital marketing strategies that engage consumers, drive brand awareness, and boost online sales. You will be responsible for managing social media, content creation, SEO/SEM, and digital advertising campaigns across various platforms. This hybrid role offers the chance to work on exciting FMCG brands, combining strategic thinking with hands-on execution within a collaborative marketing team.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies for assigned FMCG brands, ensuring alignment with overall marketing objectives.
• Create engaging and compelling content for social media platforms, websites, blogs, and email campaigns, tailored to target consumer demographics.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize reach, engagement, and conversion rates.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, providing actionable insights for optimization.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies within the FMCG industry.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital marketing, preferably within the FMCG or consumer goods sector.
• Proven experience with SEO/SEM, Google Analytics, social media marketing, email marketing, and content creation.
• Proficiency in managing paid advertising platforms such as Google Ads and Facebook Ads Manager.
• Excellent writing, editing, and communication skills, with a keen eye for detail and brand consistency.
• Creative mindset with the ability to translate brand objectives into effective digital campaigns.

Benefits

• Competitive salary package within the FMCG marketing field.
• Hybrid work arrangement, offering a balance of remote work and in-office collaboration in Pretoria.
• Opportunity to work with well-known and impactful FMCG brands.
• Comprehensive health and wellness benefits.
• Access to professional development workshops and digital marketing training.

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