Senior Specialist Performance Media EM South (Fixed Term Contract)

Purpose & Overall Relevance for the Organisation:

• Support in driving EM South business objectives via its own eCom channels.
• Assist in managing Paid Search, Paid Social, Display, Affiliate, audience management and creative to establish the adidas owned digital channels as the online destination of choice for consumers.

Key Responsibilities:

• Enable the implementation of Paid Search, Paid Social, Display, Affiliate, audience management strategies and more for South Africa.
• Manage the relationship with creative agencies to drive on-time implementation in Paid media platforms. Push the creative boundaries, test for best performance and drive best practice.
• Collaborate and work with the media agency across Performance Media channels to meet agreed targets.
• Assist in driving partnerships with key tech providers.
• Ensure financial processes are followed accurately and timely.
• Monthly & Quarterly reporting.
• Work cross-functionally with Brand, eCom, Retail and Hub team stakeholders within Emerging Markets.

Key Relationships:

• EM Digital activation team
• eCom Channel team
• EM South Marketing Activation team
• External Media agency
• External Creative agency

Knowledge, Skills and Abilities:

• Working knowledge of Google, Meta, Display, App, Affiliate and Analytics marketing platforms.
• Deliver Cross-Channel reporting.
• Review performance in Paid Media platform and propose ways to optimise.
• Keen eye for creative best practice and ability to drive high quality output from agency.
• Ability to drive creative performance at scale.
• Up to date with the latest trends and best practices in online marketing.
• Strong communication skills: written & oral and ability to quickly build strong relationships
• High attention to detail, strong analytical skills and excellent organizational & planning abilities.
• Ability to extract, analyse and draw insights from data.
• Understanding platform metrics, what they represent and translating the outcomes into an optimisation roadmap.
• Designing, Planning and driving executional excellence against defined optimisation roadmap.
• Ability to design and translate a brief, to ensure effective delivery.
• Proficient in written & spoken English.

Experience and Qualification:

• Bachelor’s degree required: Marketing, Digital advertising, Media or any related qualification.
• 5 – 7 years experience hands on paid media & digital marketing experience (agency or client side)
• Experience in eCom retail environments focused on consumer goods.
• Demonstrated experience in working across large scale budgets.