Marketing Manager

A leading real estate company is seeking an experienced Marketing Manager to join their team in Stellenbosch, Western Cape.

The role will focus on Digital Marketing, Sales and Commercial Support, playing a key role in driving the company’s marketing and commercial objectives. The successful candidate will also be required to travel to the DRC on a monthly basis as part of the role.

Requirements:

• Update the Luano City website on a weekly basis with current information, developments, photographs, news and project progress.
• Ensure that all website information, contact details, available properties, developments and marketing material remain accurate and up to date.
• Coordinate with management, architects, construction teams and other departments to obtain relevant content.
• Identify opportunities to improve the website's presentation, functionality and effectiveness as a sales and marketing platform.
• Monitor website enquiries and ensure that leads are directed to the appropriate person and followed up.
• And related functions.

Social Media Management

• Manage and regularly update all Luano City social media platforms.
• Develop and maintain a weekly/monthly social media content plan.
• Create and publish professional content relating to Luano City developments, infrastructure, lifestyle, commercial opportunities, events and achievements.
• Obtain and coordinate suitable photographs, videos and other marketing content.
• Ensure consistency of branding and messaging across all digital platforms.
• Monitor comments, messages and enquiries and ensure that they are responded to or referred to the appropriate person.
• Track social media engagement and recommend initiatives to increase Luano City's digital reach and visibility.
• And related functions

Sales

• Support and actively participate in the sale and leasing of Luano City properties and opportunities.
• Maintain an accurate database of prospective purchasers, tenants and investors.
• Coordinate property viewings, presentations and meetings.
• Prepare and distribute sales presentations, brochures, property information and other sales material.
• Assist management with sales proposals and commercial presentations.
• And related functions.

Marketing

• Develop and implement marketing initiatives to strengthen the Luano City brand.
• Assist with marketing campaigns for Luano City developments.
• Identify appropriate advertising channels and marketing opportunities.
• Coordinate production of brochures, signage, advertisements, presentations, videos and digital marketing material.
• Assist with events, launches, open days and promotional activities.
• Develop marketing initiatives directed at major employers, mining companies, expatriates, investors and other target markets in Lubumbashi and the wider DRC.
• Monitor competing developments and report on relevant market activities, pricing and marketing strategies. Propose innovative marketing initiatives aimed at increasing awareness, enquiries and sales.

AI-Assisted Quote Comparison & Procurement Support – don’t need to be a specialist, but need to have an understanding of AI and be able to analyse information.

• Receive quotations obtained for goods, services, construction work, maintenance, equipment and other company requirements.
• Use appropriate AI tools and structured comparison methods to analyse quotations.
• Compare quotations on more than price, including:
• quantities and specifications;
• scope inclusions and exclusions;
• quality and brands proposed;
• delivery periods;
• warranties and guarantees;
• payment terms;
• taxes and duties;
• installation or ancillary costs;
• technical compliance;
• overall value for money.
• Identify discrepancies, omissions, duplicated items, unusual pricing and potentially inflated costs.
• Compare quoted prices against previous company purchases, competing suppliers and available market benchmarks where practical.
• Ensure quotations are compared on a like-for-like basis.
• Prepare concise comparison reports and recommendations for management.
• Request clarification or revised quotations from suppliers where quotations are incomplete or not directly comparable.
• Maintain an organised electronic database of quotations, suppliers and historical pricing.
• Use AI as an analytical support tool while independently verifying material information before recommendations are submitted.

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