Digital Marketing & Social Media Manager

Digital Marketing & Social Media Manager

Johannesburg, South Africa

We are looking for a creative, commercially minded and highly organised Digital Marketing & Social Media Manager to cover maternity leave and manage the Jack Friedman brand across social media, content, e-commerce, SEO and campaign activity. This role goes well beyond general social media coordination: the successful candidate will be responsible for luxury jewellery marketing, brand storytelling, content creation, digital campaigns and reporting across the full marketing function.

Key responsibilities include:

• Managing Instagram and Facebook, organic content and paid advertising, from strategy through to publishing and reporting, including content calendars, scheduling, luxury-toned captions, and Meta Ads run strategically rather than simply boosting posts
  
• Writing luxury brand copy across diamonds, engagement rings, wedding jewellery, gemstones and gifting, communicating craftsmanship, rarity and emotion without sounding generic
  
• Updating and improving e-commerce and website content, applying basic SEO principles across product pages, headings and internal linking
  
• Managing SEO and content marketing: keyword research, on-page SEO, Search Console and GA4 basics, and maintaining rankings for key commercial terms like engagement rings and diamond rings
  
• Creating social, Reels and Story concepts, directing product photography, and editing basic video content with a strong luxury aesthetic
  
• Managing campaigns end to end: concept, calendar, rollout and reporting, across seasonal moments (Valentine's Day, Mother's Day, Christmas, wedding and engagement season) and product launches
  
• Coordinating influencers, PR and celebrity/brand partnerships, prioritising brand alignment over follower count
  
• Tracking and reporting on social, website and campaign analytics
  

Requirements

• Must be able to commute reliably to the Bedfordview office and to stores as required. Own reliable transportation is essential
  
• Must be available to attend special events over weekends when required (for example, occasions such as the Miss SA pageant or an LIB reunion falling on a weekend)
  
• Creative, with a genuine willingness to learn, and able to handle a high workload
  
• Highly organised, able to manage multiple projects and deadlines at once, with strong attention to detail
  
• Proactive and commercially minded, with a natural understanding of luxury marketing versus mass-market jewellery marketing
  
• 2 to 4+ years' experience in digital marketing, social media, content marketing or brand marketing, preferably within luxury, jewellery, fashion, beauty, lifestyle or retail
  
• A relevant tertiary qualification (e.g. marketing, communications or design) is preferable
  
• Must-have skills: Instagram and Facebook/Meta Business Suite, Canva and CapCut or similar, Microsoft Office/Google Workspace, social media scheduling platforms, basic SEO and website CMS/e-commerce experience, basic analytics and reporting, and strong copywriting ability
  
• Desirable skills: Adobe Photoshop and photography skills, Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, WooCommerce or similar, Klaviyo/Mailchimp, SEO tools such as SEMrush or Ahrefs, and influencer marketing platforms
  

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