Business Development Specialist / Sales Specialist – Software & Technology

Business Development Specialist / Sales Specialist – Software & Technology

Cape Town, South Africa

We are looking for a senior, results-driven Business Development / Sales Specialist with strong experience in software and technology sales . The focus of this role is new business acquisition, revenue generation and market growth .

The ideal candidate is a proven sales hunter with an established network within the technology/software industry, existing client relationships and the ability to generate opportunities through cold calling, networking and targeted business development.

They should also have a solid understanding of software, systems and technology architecture , allowing them to confidently engage with both business and technical stakeholders.

Key Responsibilities

• Drive new business development across software, IT and technology solutions.


• Generate and qualify new opportunities through cold calling, networking, referrals, existing relationships and targeted prospecting .


• Leverage an established client network, industry contacts and existing leads to build a strong sales pipeline.


• Manage the full sales cycle, from initial prospecting and discovery through to proposals, negotiations, closing and handover.


• Build strong relationships with senior business and technology decision-makers.


• Understand client business challenges and technology environments and position appropriate software and technology solutions.


• Lead client meetings, presentations, solution discussions and demonstrations.


• Work closely with technical and delivery teams to develop commercially viable solutions.


• Prepare proposals, tenders, presentations and solution roadmaps where required.


• Identify opportunities to grow existing accounts through additional products and services.


• Bring new ideas, market opportunities and innovative approaches to expand the company's footprint.


• Maintain accurate sales pipelines, forecasts and activity records.


• Take full ownership of sales targets and revenue generation with minimal supervision.

Qualifications & Experience

• Relevant Degree, Diploma or qualification in Business, Sales, Marketing, IT, Computer Science or a related field .


• 5–8+ years' experience in Business Development, Sales or Solution Sales within the software/IT/technology sector.


• Proven track record of winning new business and consistently achieving sales targets .


• Strong experience selling software, SaaS, IT solutions or technology services .


• Established client relationships, industry contacts and an active network within the technology/software market.


• Strong cold-calling, prospecting, negotiation and closing skills.


• Good understanding of software architecture, systems, integrations and technology environments .


• Comfortable engaging with senior executives, IT leaders, architects and technical teams.


• Experience with consultative/solution selling, proposals, tenders and technical presentations.


• Self-managed, commercially driven and highly motivated, with the ability to operate independently.


• Existing relationships and a strong reputation within the South African technology market would be highly advantageous.


• Relevant technology, software or cloud certifications would be an advantage.

Key Success Measures

New clients won | Revenue generated | Qualified pipeline | Sales conversion | Account growth | Market expansion

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