Senior Digital Content Creator

About the Role

Our client is seeking a talented and versatile Senior Digital Content Creator to join their marketing team in Bloemfontein . This role is ideal for a creative storyteller who excels at producing engaging and high-quality content across various digital platforms. You will be responsible for generating compelling copy, scripts, and visual content that resonates with our target audience and supports our brand's marketing objectives. Collaboration with the marketing, design, and social media teams will be key to ensuring a cohesive and impactful content strategy that drives engagement and conversions.

Key Responsibilities

• Create engaging and persuasive written content, including blog posts, website copy, social media updates, email campaigns, and ad copy.
• Develop creative concepts and scripts for video and audio content, collaborating with production teams as needed.
• Ensure all content aligns with brand voice, style guidelines, and marketing objectives.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Collaborate with the design team to ensure visual elements complement written content effectively.
• Analyze content performance metrics and use insights to refine content strategies and improve engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content creation, copywriting, or digital marketing.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and experience using content management systems (CMS).
• Experience with social media platforms and understanding of their respective content needs.
• Ability to work creatively and collaboratively in a fast-paced environment.

Benefits

• Competitive annual salary and performance-related bonuses.
• Hybrid work model providing flexibility.
• Comprehensive health insurance and retirement plan options.
• Opportunities for professional development and skill enhancement.
• A dynamic and creative work environment in Bloemfontein .

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