Performance Marketing Specialist (Paid Media)

Octane Marketing | Tokai, Cape Town

Octane Leads is growing. This is a performance marketing role, not social media management. We need someone who wants to own lead campaigns and is good at it. It's a performance marketing seat with real ownership: you'll run your own campaigns across Google, Meta, TikTok and beyond, from strategy through to reporting, and you'll be trusted to make the calls.

We've built our own in-house Qlik Sense analytics to give you the kind of campaign visibility most marketers wish they had — so you can spend less time hunting for data and more time acting on it.

And because we want you invested in the outcome, not just the output: compensation includes a share of the gross profit generated by your assigned campaigns, on top of base pay. When your campaigns win, you win.

Responsibilities

• Planning, running, and optimising multi-channel lead campaigns across Google (Search, Display, PMax), Meta, Microsoft Ads, LinkedIn, TikTok, and YouTube
• Owning the full campaign lifecycle — strategy, setup, testing, budget management, and optimisation
• Tracking performance against CPL, conversion, and contactability targets, balancing cost efficiency with lead quality
• Using our in-house Qlik Sense reporting to turn data into decisions
• Managing pacing and budgets, and spotting opportunities to scale efficiently
• Briefing creative, content, and CRM teams to keep messaging sharp and lead nurturing seamless
• Running ongoing tests on audiences, creative, bidding, and formats
• Keeping an eye on emerging platforms and trends worth trying
• Taking real accountability for the performance and commercial outcomes of your brand(s)

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