Our client, a leading South African fintech company focused on improving financial wellness through earned wage access solutions, is seeking an Activation Lead to join their team in Stellenbosch. This role does not exist yet. We are looking for someone who can build it while running it (with the support of the Head of Growth), someone who is data-led and proactive and applies learnings to ongoing optimisations for the benefit of the client and the employee.
The Activation Lead is responsible for the full employee activation journey across every new employer client; from the point the Implementation team brings you in through to when the activation sprint closes and the Relationship Manager takes full ownership of the ongoing relationship.
This is not a marketing role, and it is not a client service role. It sits at the most important commercial intersection in the business: the moment a client goes live, and the employee base either builds the habit or does not
The Activation Lead is the operational owner of the entire on-the-ground activation machine. This includes the people, scheduling, coordination, staff enablement, and execution required to make activation happen at every client site. This role does not hand briefs to others and wait. It owns the outcome.
Requirements
Relevant 3 year tertiary qualification
Experience in a client-facing role where employee or member engagement was the primary measure of success
Experience in onboarding, change management, internal communications, or field activation