Dealer Principal

DEALER PRINCIPAL – WESTERN CAPE

Location: Western Cape
Position: Dealer Principal

JOB PURPOSE

An established automotive dealership is seeking an experienced and results-driven Dealer Principal to take overall responsibility for dealership operations and performance.
The successful candidate will be responsible for driving sales, profitability, customer satisfaction, operational excellence and staff performance, while ensuring compliance with company and manufacturer standards. Candidates relocating from KwaZulu-Natal and Gauteng are welcome to apply.

KEY RESPONSIBILITIES

• Take overall responsibility for the dealership's day-to-day operations and performance.
• Drive vehicle sales, aftersales performance and overall dealership profitability.
• Develop and implement strategies to achieve sales and financial targets.
• Manage, motivate and develop dealership management and staff.
• Monitor departmental performance and ensure accountability against agreed targets.
• Drive gross profit, revenue, cost control and operational efficiencies.
• Ensure effective stock management and vehicle stock turn.
• Maintain strong relationships with OEM/manufacturer representatives and key stakeholders.
• Drive high levels of customer satisfaction and service delivery.
• Monitor CSI and implement corrective action where required.
• Ensure compliance with company policies, OEM standards and relevant legislation.
• Analyse dealership financial and operational reports and take appropriate action.
• Identify opportunities for business growth and increased market share.
• Recruit, develop and retain high-performing employees.
• Build and maintain a positive, performance-driven dealership culture.
• Ensure effective implementation of company processes and systems.
• Report dealership performance and key business matters to senior management.

MINIMUM REQUIREMENTS

• Grade 12 / Matric.
• Relevant tertiary qualification in Business Management, Commerce or Motor Retail will be advantageous.
• Minimum 5 years' experience in a senior dealership management position.
• Previous Dealer Principal experience is highly advantageous.
• Strong automotive / motor retail dealership background.
• Proven experience managing sales, profitability, staff and dealership operations.
• Strong understanding of dealership financials, budgets and KPIs.
• Valid driver's licence.
• Strong computer literacy and dealership system knowledge.
• Ability to work under pressure and meet demanding targets.

KEY COMPETENCIES

• Strong Leadership
• Strategic Thinking
• Commercial Acumen
• Financial Management
• Sales & Profitability Management
• People Management
• Communication
• Customer Service
• Problem Solving
• Decision Making
• Negotiation Skills
• Planning & Organisation
• Performance Management