Digital Marketing Specialist - Social Media

About the Role

Our client is seeking a talented and versatile Digital Marketing Specialist with a strong focus on social media to join their team in Pretoria. This role involves developing and executing engaging social media strategies, creating compelling content, and managing online advertising campaigns to increase brand awareness and drive qualified leads. You will work closely with the marketing department to ensure brand consistency and campaign effectiveness across all digital platforms. This is an excellent opportunity for a creative marketer to contribute to a growing brand within a hybrid work structure that values both in-office collaboration and personal flexibility.

Key Responsibilities

• Manage day-to-day operations of social media accounts, including content creation, scheduling, and community engagement.
• Develop and execute targeted social media advertising campaigns to reach specific audience segments.
• Monitor social media trends, analytics, and competitor activity to identify opportunities and threats.
• Create engaging written and visual content for social media posts, ads, and stories.
• Collaborate with designers and content creators to produce high-quality, on-brand assets.
• Analyze campaign performance and provide regular reports with actionable insights for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a significant focus on social media management.
• Proficiency in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising tools.
• Experience with social media management software (e.g., Buffer, Sprout Social).
• Strong copywriting and content creation skills.
• Basic understanding of SEO and content marketing principles.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement for a balanced work-life experience.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and skill development.
• Collaborative and supportive team environment.

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