Senior Social Media Manager

About the Role

Our client is looking for a strategic and creative Senior Social Media Manager to lead their social media initiatives, operating in a fully remote capacity, with a connection to their Polokwane -based operations. You will be responsible for developing and executing innovative social media strategies that enhance brand visibility, drive engagement, and foster a strong online community. This role requires a deep understanding of current social media trends, platform best practices, and analytics to measure campaign success. As a senior member, you will guide content creation, manage paid social campaigns, and serve as the voice of the brand online.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and platform-specific content, including text, images, video, and stories.
• Monitor social media channels for trends, conversations, and user-generated content, engaging with followers and responding to inquiries.
• Plan and execute paid social media advertising campaigns, optimizing for target audiences, budget, and performance goals.
• Analyze social media performance metrics, generate reports, and provide insights to inform future strategy and content.
• Stay current with social media algorithm changes, emerging platforms, and best practices to ensure a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media management, with a proven track record of growing engaged communities.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong copywriting and editing skills with an ability to adapt brand voice to different platforms.
• Excellent analytical skills and the ability to translate data into actionable strategies.

Benefits

• Highly competitive annual salary and performance bonuses.
• Fully remote work arrangement offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and online courses.
• Opportunity to work with a forward-thinking team and shape the brand's online presence.

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