Content Marketing Specialist

About the Role

Our client is looking for a creative and data-driven Content Marketing Specialist to join their dynamic marketing team in Stellenbosch . This role is focused on developing compelling content strategies that attract, engage, and convert target audiences. You will be responsible for creating a variety of content formats, including blog posts, social media updates, website copy, and email campaigns, all designed to build brand awareness and drive lead generation. The ideal candidate will have a flair for storytelling and a strong understanding of SEO principles, contributing to a collaborative and innovative marketing environment.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business objectives.
• Create high-quality, engaging content for various platforms including blogs, social media, websites, and email.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Manage the content calendar, ensuring timely delivery of all content assets.
• Analyze content performance metrics and use data to inform future content creation.
• Collaborate with design and marketing teams to ensure brand consistency and visual appeal.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-4 years of experience in content marketing, copywriting, or digital marketing.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO, content management systems (CMS), and social media marketing.
• Ability to interpret data and analytics to measure content effectiveness.
• Creative mindset with strong attention to detail and organizational skills.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunities for professional growth and skill development.
• Standard office-based work environment in the beautiful Stellenbosch region.
• Comprehensive medical aid package.
• A supportive and creative team culture focused on driving marketing success.

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