Social Media and Content Strategist

About the Role

Our client is seeking an innovative Social Media and Content Strategist to join their dynamic team in Mahikeng, North West . This role is pivotal in shaping the company's online presence, developing engaging content, and driving audience interaction across all social media platforms. You will be responsible for creating and executing comprehensive social media strategies that align with brand objectives and marketing goals. This position offers a fantastic opportunity to leverage your creativity and analytical skills within a growing market, contributing to impactful digital campaigns and enhancing brand visibility.

Key Responsibilities

• Develop and implement data-driven social media strategies to increase brand awareness and engagement.
• Create, curate, and manage compelling content (text, image, video) for various social media channels.
• Monitor social media trends, platform updates, and competitor activities to identify opportunities.
• Engage with the online community, respond to comments and messages, and foster positive interactions.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Collaborate with marketing and PR teams to ensure consistent brand messaging across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in social media management and content strategy development.
• Proven track record of growing social media followings and engagement rates.
• Excellent copywriting, editing, and visual content creation skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of digital marketing principles and current social media best practices.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility and a balance between collaboration and independent work.
• Comprehensive health insurance and wellness benefits.
• Opportunities for ongoing training and professional development in digital marketing.
• A vibrant and forward-thinking work environment with a focus on creativity and innovation.

#J-18808-Ljbffr