Digital Marketing Specialist - Social Media & Content

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their vibrant team in Pretoria . This role focuses on developing and executing innovative social media campaigns and creating compelling content to enhance brand visibility and drive audience engagement. You will be responsible for managing social media channels, crafting engaging posts, analyzing campaign performance, and staying ahead of digital marketing trends. This is an excellent opportunity for a creative marketer who is passionate about social media and content creation, and wants to make a tangible impact on the company's online presence.

Key Responsibilities

• Develop, implement, and manage social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create engaging, high-quality content including text, image, and video posts tailored for each platform and target audience.
• Monitor social media channels for trends, conversations, and engagement opportunities, responding to comments and messages promptly.
• Analyze social media metrics and campaign performance, providing regular reports with insights and recommendations for improvement.
• Collaborate with the marketing team to ensure brand consistency and integrate social media efforts with broader marketing campaigns.
• Identify and engage with influencers and brand advocates to expand reach and build community.

Requirements

• Proven experience as a Digital Marketing Specialist or Social Media Manager, with a strong understanding of social media platforms and analytics.
• Demonstrated success in creating engaging content and managing online communities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
• Ability to work both independently and collaboratively in a hybrid work environment .
• Experience with basic graphic design or video editing tools is a plus.

Benefits

• Competitive annual salary with regular performance reviews.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and training in digital marketing.
• Hybrid work arrangement offering flexibility between home and office.
• Collaborative team culture with a focus on innovation and creativity.

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