Digital PR Specialist

About the Role

Our client is seeking a forward-thinking Digital PR Specialist to join their dynamic marketing team, operating with a hybrid model in Upington . This role is crucial for driving online visibility, managing digital reputation, and executing innovative PR campaigns in the digital space. You will leverage your expertise in SEO, social media, and online content to build brand authority and engage target audiences. This is a prime opportunity for a digitally savvy PR professional to make a significant impact and grow within a supportive and forward-looking company in the Northern Cape region.

Key Responsibilities

• Develop and implement digital PR strategies to enhance online visibility and brand reputation.
• Manage online media relations, including outreach to bloggers, influencers, and digital publications.
• Create and distribute compelling digital content, including press releases, blog posts, and social media updates.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Monitor online conversations, brand mentions, and digital sentiment, responding as needed.
• Analyze digital PR campaign performance using analytics tools and report on key metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in digital PR, online marketing, or a related role.
• Proven experience with SEO, content marketing, and social media strategy.
• Excellent writing, editing, and communication skills tailored for digital platforms.
• Familiarity with PR and analytics software.
• Ability to work effectively in a team and manage projects within the Upington area.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive medical aid and retirement planning benefits.
• Opportunities for ongoing professional development in digital marketing.
• Hybrid work arrangement offering flexibility.
• A collaborative and innovative work environment in Upington .

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