Social Media Manager - Brand Engagement

About the Role

Our client is seeking a dynamic and strategic Social Media Manager to build and nurture their online community in Port Elizabeth . You will be responsible for developing and implementing innovative social media strategies to increase brand awareness, engagement, and loyalty. This role requires a creative mind with a deep understanding of various social platforms, content creation, and community management best practices. You will work closely with the marketing team to ensure a cohesive brand voice and impactful digital presence, contributing to the vibrant culture of this coastal city.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and manage engaging content (text, images, video) across all relevant social media platforms.
• Monitor social media channels for industry trends, conversations, and competitor activity.
• Engage with the online community, respond to comments and messages promptly and professionally.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Collaborate with internal teams to ensure brand consistency and integrated campaign execution.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
• Excellent content creation, copywriting, and editing skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong communication and interpersonal skills, with the ability to build relationships with followers.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical and dental coverage.
• Opportunities for professional development in social media marketing.
• A collaborative and creative work environment in Port Elizabeth .
• Generous annual leave entitlement.

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