Trade Marketing Specialist - FMCG

About the Role

Our client, a leading name in the FMCG sector, is seeking a creative and analytical Trade Marketing Specialist to join their team in Polokwane . This role is pivotal in developing and executing effective in-store marketing strategies that drive brand visibility and sales at the point of purchase. You will be responsible for planning and implementing promotional activities, managing trade budgets, and collaborating closely with sales and marketing teams. The ideal candidate possesses a strong understanding of retail environments, excellent project management skills, and a passion for creating impactful marketing campaigns within the vibrant Limpopo market.

Key Responsibilities

• Develop and execute compelling trade marketing plans to support brand objectives and sales targets in the FMCG market.


• Design and implement in-store promotions, point-of-sale materials, and merchandising strategies to enhance brand presence.


• Manage the trade marketing budget, ensuring efficient allocation of resources and maximizing return on investment.


• Collaborate with the sales team to understand retailer needs and develop tailored trade programs.


• Analyze the effectiveness of trade marketing activities, providing insights and recommendations for future campaigns.


• Stay abreast of industry trends, competitor activities, and best practices in trade marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 3 years of experience in trade marketing, brand management, or a related role, preferably within the FMCG industry.


• Strong understanding of retail dynamics and the shopper journey.


• Excellent project management, communication, and interpersonal skills.


• Proficiency in MS Office Suite and experience with design software is an advantage.


• Ability to work effectively in a hybrid model, balancing remote and in-office collaboration in Polokwane .

Benefits

• Competitive salary and performance-based bonuses.


• Comprehensive medical aid and retirement fund benefits.


• Opportunities for professional growth and development.


• Generous annual leave and other employee perks.


• A dynamic and collaborative work environment in Polokwane , contributing to innovative marketing strategies.

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