E-commerce Social Media Strategist

About the Role

Our client is seeking a creative and analytical E-commerce Social Media Strategist to join their marketing team in Durban. This role is dedicated to amplifying our brand voice and driving sales through innovative social media campaigns and strategies. You will be responsible for managing our social media presence, developing engaging content, fostering community interaction, and analyzing performance metrics to continuously improve our approach. The successful candidate will have a deep understanding of social media platforms, e-commerce best practices, and the ability to translate trends into actionable marketing initiatives that resonate with our target audience.

Key Responsibilities

• Develop and execute a data-driven social media strategy to increase brand awareness, engagement, and conversions for our e-commerce business.
• Create compelling, high-quality content (graphics, videos, copy) tailored for different social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Manage social media advertising campaigns, including audience targeting, budget allocation, and performance monitoring.
• Monitor social media channels for trends, customer feedback, and opportunities for engagement and proactive communication.
• Build and nurture online communities around our brand, responding to comments and messages promptly and professionally.
• Track, analyze, and report on key social media metrics, providing insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of professional experience in social media marketing, with a focus on e-commerce.
• Proven ability to create engaging content and manage successful social media campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of e-commerce customer journeys and conversion funnels.

Benefits

• Competitive salary and annual performance bonus.
• Comprehensive health insurance and retirement savings plan.
• Generous paid time off and holidays.
• Professional development opportunities and training budgets.
• Vibrant team culture in our Durban office, with flexible hybrid work options.

#J-18808-Ljbffr