Paid Social Media Specialist

About the Role

Our client is seeking a highly skilled and analytical Paid Social Media Specialist to join their fully remote marketing team, supporting their operations based in Randburg . This role is crucial for driving targeted customer acquisition and engagement through sophisticated paid social media campaigns. You will be responsible for the strategy, execution, and optimization of ad campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, with a focus on achieving measurable business results. This is an exciting opportunity for a performance-driven marketer to manage significant ad spend and leverage data to craft highly effective social advertising strategies in a remote setting.

Key Responsibilities

• Develop, implement, and manage paid social media campaigns across various platforms to achieve marketing objectives.


• Manage and optimize advertising budgets to ensure maximum return on investment (ROI) and efficient spend.


• Conduct audience research and segmentation to identify and target key customer demographics.


• Create compelling ad copy and visuals, working with creative teams to ensure brand consistency and effectiveness.


• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights and optimization recommendations.


• Stay abreast of the latest trends, ad formats, and platform updates in the paid social media landscape.

Requirements

• Minimum of 4 years of experience in managing paid social media advertising campaigns.


• Demonstrated expertise with ad platforms such as Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, and Twitter Ads.


• Proven track record of achieving key performance indicators (KPIs) such as CPA, ROAS, and lead generation goals.


• Strong analytical skills with the ability to interpret data and translate insights into effective strategies.


• Experience with A/B testing and conversion rate optimization (CRO) for ad campaigns.


• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits

• Competitive salary with performance-based incentives.


• Fully remote work flexibility.


• Comprehensive health and wellness benefits.


• Opportunities for professional development and advanced training in paid media.


• Access to cutting-edge advertising tools and platforms.


• A collaborative and results-oriented remote team environment.

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