Trade Marketing Manager - FMCG

About the Role

Our client is seeking a dynamic and experienced Trade Marketing Manager to drive brand presence and sales initiatives within the retail environment in Mossel Bay . This role is essential for translating brand strategies into effective in-store execution, focusing on point-of-sale materials, promotions, and merchandising. You will work closely with the sales team and retail partners to ensure our FMCG products capture consumer attention and achieve optimal sales performance at the point of purchase. This is a key field-based position for a professional passionate about retail execution in the vibrant Western Cape.

Key Responsibilities

• Develop and execute integrated trade marketing plans aligned with brand objectives and sales targets for the Mossel Bay region.
• Design and implement effective point-of-sale (POS) strategies, including merchandising, promotions, and in-store displays for FMCG products .
• Collaborate closely with the sales team to ensure successful execution of trade programs and gather feedback from the field.
• Manage relationships with retail partners, understanding their needs and identifying opportunities for enhanced brand visibility.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization and efficient budget utilization.
• Oversee the production and distribution of POS materials and promotional assets to retail outlets.

Requirements

• Bachelor's degree in Marketing, Business Management, or a related discipline.
• Minimum of 4-5 years of experience in Trade Marketing , ideally within the FMCG industry.
• Proven success in developing and executing retail marketing strategies and promotional campaigns.
• Strong understanding of retail dynamics, merchandising principles, and shopper marketing.
• Excellent communication, negotiation, and project management skills.
• Ability to travel within the designated territory and work effectively with field sales teams in areas like Mossel Bay .

Benefits

• Competitive salary and performance-driven bonus structure.
• Provision of a company car or travel allowance for territory coverage.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional growth and development within the FMCG sector.
• A challenging and rewarding role impacting brand success at the retail level.

#J-18808-Ljbffr