Digital Marketing Strategist - E-commerce

About the Role

Our client is looking for a strategic and creative Digital Marketing Strategist to lead their e-commerce marketing efforts in Durban . In this role, you will be responsible for conceptualizing, developing, and executing integrated digital marketing campaigns designed to drive online sales and enhance brand visibility. You will work closely with cross-functional teams to ensure a cohesive brand message and superior customer experience across all digital touchpoints. This is an excellent opportunity for a seasoned marketer to shape the digital future of a thriving e-commerce business.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing, to drive traffic and sales for the e-commerce platform.
• Oversee the creation of engaging and relevant digital content, ensuring it aligns with brand voice and marketing objectives.
• Manage and optimize paid advertising campaigns across various digital channels to maximize ROI and achieve key performance indicators.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Analyze campaign performance data, provide regular reports with actionable insights, and iterate on strategies for continuous improvement.
• Collaborate with the web development and product teams to ensure optimal website user experience and conversion rates.

Requirements

• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce strategies.
• Proven success in developing and executing integrated digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent communication, project management, and leadership abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Attractive salary package with performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for career advancement and professional training.
• Employee discounts on company products.
• A dynamic and supportive work environment in the heart of Durban .

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