Field Sales Manager - Western Cape
Overall Responsibility
The Field Sales Manager (FSM) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly customer call cycles will be established to maximise the time spent on the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.
Overall Responsibility
The Field Sales Manager (FSM) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly customer call cycles will be established to maximise the time spent on the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.
This role covers the Western Cape area.
Focus Area 1: Administration
- Determine pre-call planning objectives
- Compile daily / weekly reports
- Manage sales and administration
- Handle customer and consumer complaints and queries
Focus Area 2: Sales
- Implement and develop promotional activity to drive consistent pull in relation to the channel management process
- Influence liquor retail pricing within segments
- Maintain stock levels within segments
- Using Commercial conversations/arguments/calculations to influence
- Influence the placement of our products to maintain the best cold and ambient space
- Manage B.T.L placements
Focus Area 3: Outlet Service
- Develop great business relationships
- Maintain customer call rate and frequency
- Conduct regular account reviews
Requirements
- Matric certificate or equivalent
- Bachelor's Degree/similar qualification in Sales/Marketing
- A minimum of 2 years’ experience in Sales/Marketing in a FMCG environment
- Valid Unendorsed Code 8 driver's license
- Proficiency in Microsoft office
- Merchandising experience strongly preferred
- Beverage industry experience strongly preferred
- Regional Languages competence
Skills And Competence
- Sound interpersonal skills & ability to build relationships & work across business teams
- Ability to work independently
- Time management skills
- Persuasiveness and selling ability
- Strong achievement orientation
- Beer knowledge and processes
- Exceptional verbal ability and communication skills
- Commercial acumen to achieve mutual results with customers
- Strong understanding of On Con Segment - Bars & Taverns
NB: Specific duties and responsibilities will vary from time to time. The above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities aligned with this job level.
Job Reference Code: J150
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