Digital Campaign Manager

About the Role

Our client is looking for a strategic and experienced Digital Campaign Manager to lead their online advertising efforts from their Stellenbosch office. You will be responsible for planning, executing, and optimizing integrated digital marketing campaigns across various platforms to drive lead generation, customer acquisition, and brand visibility. This role demands a data-driven approach, creativity, and a deep understanding of the digital advertising landscape to achieve ambitious marketing goals.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaign strategies, including PPC, social media advertising, display advertising, and email marketing.


• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI.


• Monitor campaign performance in real-time, analyze data, and make data-driven adjustments to improve key metrics such as conversion rates, CPA, and CTR.


• Collaborate with content creators, designers, and web developers to ensure campaign assets are compelling and aligned with strategic objectives.


• Stay abreast of the latest digital marketing trends, tools, and best practices to continuously innovate campaign strategies.

Requirements

• Proven track record as a Digital Campaign Manager or similar role, with extensive experience managing successful online advertising campaigns.


• In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising.


• Strong analytical skills with expertise in using web analytics tools (e.g., Google Analytics) to measure campaign effectiveness.


• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.


• Bachelor's degree in Marketing, Advertising, or a related field is highly desirable.

Benefits

• Competitive salary and performance-based bonuses.


• Opportunities for professional growth and development in a dynamic industry.


• A supportive and collaborative work environment in the heart of Stellenbosch.


• Comprehensive health and retirement benefits.


• Work on exciting and diverse digital marketing projects.

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