Digital Campaign Specialist

About the Role

Our client is looking for a motivated and detail-oriented Digital Campaign Specialist to join their marketing team in East London . This role will focus on planning, executing, and optimizing digital marketing campaigns across various platforms to achieve specific marketing objectives, such as lead generation and brand awareness. You will work closely with the marketing manager and other team members to ensure campaigns are delivered on time and within budget, contributing to the company's overall growth strategy in the Eastern Cape.

Key Responsibilities

• Execute and manage digital marketing campaigns, including SEM, social media advertising, and display advertising.
• Monitor campaign performance daily, making adjustments as needed to optimize results and meet KPIs.
• Conduct keyword research and competitor analysis to inform campaign strategies.
• Collaborate with the content and creative teams to develop engaging campaign assets.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital advertising.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of experience in digital marketing campaign execution.
• Proficiency with digital advertising platforms such as Google Ads, Facebook Ads Manager.
• Familiarity with SEO principles and Google Analytics is essential.
• Strong analytical skills and the ability to interpret data effectively.
• Excellent communication and project management skills.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and skill development in digital marketing.
• A hybrid work model offering flexibility for team members in East London .
• A collaborative and innovative work environment.

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