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E-commerce Social Media StrategistPlacements24 • Northern Cape, ZA
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E-commerce Social Media Strategist

E-commerce Social Media Strategist

Placements24 • Northern Cape, ZA
11 days ago
Job description

About the Role

Our client is seeking a strategic and creative E-commerce Social Media Strategist to develop and implement cutting-edge social media campaigns that drive engagement and sales for their online business. This role, based in Upington , will focus on shaping the brand's presence across all relevant social platforms, translating marketing objectives into actionable social media plans. You will be responsible for identifying target audiences, creating compelling content strategies, and managing paid social advertising to achieve measurable results. The ideal candidate is a forward-thinker with a deep understanding of social media trends and their application to e-commerce success. This hybrid role offers the chance to blend strategic planning with creative execution.

Key Responsibilities

  • Develop and execute comprehensive social media strategies aligned with e-commerce goals.
  • Create engaging and platform-specific content plans, including visuals, videos, and copy.
  • Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, and TikTok.
  • Monitor social media trends, platform updates, and competitor activities to identify new opportunities.
  • Analyze social media performance metrics, providing insights and recommendations for continuous improvement.
  • Collaborate with the e-commerce and marketing teams to ensure integrated campaign execution.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in social media strategy, with a proven track record in e-commerce.
  • In-depth knowledge of major social media platforms, advertising tools, and analytics.
  • Experience in developing and managing paid social campaigns with a focus on ROI.
  • Strong understanding of content creation, community management, and influencer marketing.
  • Excellent analytical, strategic thinking, and communication skills.

Benefits

  • Competitive salary and performance-based bonuses.
  • Hybrid work model offering flexibility.
  • Opportunity to significantly impact e-commerce growth through innovative social strategies.
  • A supportive and collaborative team environment in Upington .
  • Access to professional development and industry insights.

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E-commerce Social Media Strategist • Northern Cape, ZA