Email Marketing Specialist
Description
WE’RE HIRING: Email Marketing Specialist — We’re looking for an experienced Email Marketing Specialist to drive growth through cold outreach, email automation, lead nurturing, and campaign optimization. The ideal candidate will have experience building automated workflows, creating high-converting email copy, managing branded campaigns, optimizing deliverability, and using data to improve engagement and conversions. Strong knowledge of personalization, segmentation, CRM/email automation platforms, and testing is essential, while experience with GoHighLevel (GHL), AI-assisted workflows, and outreach infrastructure will be an advantage. If you’re analytical, organized, and passionate about turning email into a powerful growth channel, we’d love to hear from you! #Hiring #EmailMarketing #EmailMarketingSpecialist #ColdOutreach #MarketingAutomation #LeadGeneration #GoHighLevel #DigitalMarketing #Jobs
WE’RE HIRING: Email Marketing Specialist — We’re looking for an experienced Email Marketing Specialist to drive growth through cold outreach, email automation, lead nurturing, and campaign optimization. The ideal candidate will have experience building automated workflows, creating high-converting email copy, managing branded campaigns, optimizing deliverability, and using data to improve engagement and conversions. Strong knowledge of personalization, segmentation, CRM/email automation platforms, and testing is essential, while experience with GoHighLevel (GHL), AI-assisted workflows, and outreach infrastructure will be an advantage. If you’re analytical, organized, and passionate about turning email into a powerful growth channel, we’d love to hear from you! #Hiring #EmailMarketing #EmailMarketingSpecialist #ColdOutreach #MarketingAutomation #LeadGeneration #GoHighLevel #DigitalMarketing #Jobs
Requirements
Strong GoHighLevel (GHL) experience – must be able to build workflows independently from scratch. Email automation & workflow development – able to create sequences, triggers, tagging, segmentation and automated follow-ups. Email deliverability expertise – strong understanding of inbox placement, spam risks, domain reputation, bounce management and sending health. Cold/Warm Email Outreach experience – understands safe sending practices, domain warming, sending volumes and email infrastructure. DNS & Email Domain Knowledge – able to advise on domains, inboxes, DNS configuration and sending infrastructure. Campaign Analytics – able to interpret opens, clicks, engagement, quiz completion, conversions and other campaign data. A/B Testing – comfortable setting up and managing basic tests for subject lines, messaging and email templates. Troubleshooting Skills – able to identify and resolve email-sending, workflow and deliverability issues. End-to-End Workflow Management – capable of testing and ensuring the full journey works from initial email → quiz → result → product recommendation → purchase. Independent & Technical – must be able to build and manage the system without relying on the client to do the technical work.
Responsibilities
Build and manage GoHighLevel email workflows from scratch, including sequences, triggers and automations. Set up and manage cold/warm email campaigns to drive quiz engagement and product conversions. Manage email segmentation and tagging to ensure contacts move through the correct customer journey. Integrate the existing quiz into the email workflow and automate post-quiz follow-ups based on results and customer actions. Manage email deliverability, including domain reputation, inbox placement, bounce rates, spam risks and sending health. Develop and manage sending strategies, including email warming, sending volumes, domain and inbox distribution. Monitor campaign performance and analytics, including opens, clicks, quiz completions, unsubscribes and purchases. Conduct basic A/B testing of subject lines, email layouts, messaging and templates. Troubleshoot workflow and email-sending issues and make recommendations to improve performance. Provide weekly performance reports highlighting results, key insights, challenges and recommended optimizations. Continuously optimize the email funnel based on campaign data and customer behaviour. Advise the client on email infrastructure, including domains, inboxes, sending volumes and deliverability tools.
Core Focus Areas
Cold Email Outreach & Lead Generation Email Automation & Workflows Lead Nurturing & Follow-Ups Email Copywriting & Personalization Campaign Testing & Optimization Email Deliverability & Inbox Placement CRM & Pipeline Management Campaign Analytics & Performance Tracking Segmentation & Subscriber Engagement GoHighLevel (GHL) & Outreach Infrastructure
Schedule
15:00 – 00:00 SAST — SAST
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