Digital Marketing Lead - E-commerce

About the Role

Our client is looking for an experienced and forward-thinking Digital Marketing Lead to spearhead their e-commerce marketing efforts in Durban . This leadership role demands a strategic mind capable of developing and overseeing integrated digital campaigns that drive online sales, enhance brand visibility, and optimize customer engagement. You will manage a portfolio of digital marketing activities, including SEO, PPC, social media, and email marketing, ensuring alignment with overall business goals. The ideal candidate is a proven performer with a passion for digital innovation and a deep understanding of the e-commerce landscape.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to increase online revenue, traffic, and customer acquisition for the e-commerce business.
• Oversee and manage SEO, SEM (PPC), social media marketing, email marketing, affiliate marketing, and content marketing initiatives.
• Analyze website traffic, sales data, and campaign performance metrics to identify insights, measure success, and drive continuous improvement.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI across all channels.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the e-commerce sector.

Requirements

• Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role within e-commerce.
• Proven track record of successfully developing and implementing data-driven digital marketing strategies that achieve measurable results.
• Expertise in SEO, SEM, social media advertising, email marketing platforms, and web analytics tools.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make strategic recommendations.
• Excellent leadership, communication, and project management skills.

Benefits

• Highly competitive annual salary and performance-based incentives.
• Hybrid work arrangement to promote work-life balance in Durban .
• Comprehensive health insurance and retirement savings plan.
• Generous annual leave and opportunities for further professional training.
• A stimulating work environment that encourages creativity and strategic thinking.

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