Digital Content Strategist

About the Role

Our client is seeking an experienced Digital Content Strategist to join their innovative team in Stellenbosch . This pivotal role involves developing and executing comprehensive content strategies that align with business objectives, enhance brand visibility, and drive audience engagement across all digital channels. You will be responsible for content planning, creation oversight, and performance analysis, ensuring that all content is valuable, relevant, and consistent. The ideal candidate possesses a deep understanding of content marketing, SEO, and audience segmentation, with a proven ability to translate complex ideas into compelling digital narratives. This is a key position for shaping our client's digital voice.

Key Responsibilities

• Develop and implement data-driven digital content strategies across various platforms, including websites, blogs, social media, email, and more.


• Conduct audience research and keyword analysis to identify content opportunities and inform content creation.


• Oversee the creation of high-quality, engaging, and SEO-optimized content, working with writers, designers, and other content creators.


• Manage content calendars, ensuring timely publication and consistency in brand voice and messaging.


• Analyze content performance metrics using tools like Google Analytics to measure effectiveness and identify areas for improvement.


• Stay abreast of emerging trends in digital marketing, content strategy, and SEO to ensure strategies remain cutting-edge.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.


• 5+ years of experience in content strategy, digital marketing, or content marketing roles.


• Proven ability to develop and execute successful content strategies that drive measurable results.


• Strong understanding of SEO, content management systems (CMS), and digital analytics tools.


• Excellent communication, project management, and cross-functional collaboration skills.

Benefits

• Highly competitive salary with performance-related bonuses.


• Opportunity to work in a vibrant academic and innovation hub.


• Comprehensive health, dental, and vision insurance.


• Generous allowance for professional development and continued education.


• A collaborative and intellectually stimulating work environment.

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