Senior E-commerce Social Media Strategist

About the Role

Our client is seeking a seasoned and strategic Senior E-commerce Social Media Strategist to lead their social media initiatives in Randburg. This role is responsible for developing and implementing innovative social media strategies that drive significant growth in brand awareness, customer engagement, and e-commerce sales. You will leverage deep insights into social media trends, consumer behavior, and platform algorithms to create impactful campaigns. The ideal candidate is a forward-thinking leader with a proven ability to translate strategic vision into measurable results within the competitive online retail landscape.

Key Responsibilities

• Develop and oversee the execution of advanced social media strategies that align with overall e-commerce and business objectives.
• Lead the creation of high-impact content across all relevant social media platforms, ensuring brand consistency and message effectiveness.
• Utilize sophisticated analytics to track, measure, and report on social media performance, providing strategic recommendations.
• Manage and optimize paid social media advertising campaigns to maximize ROI and achieve specific acquisition and conversion goals.
• Stay ahead of industry trends, emerging platforms, and best practices in social media and digital marketing.
• Mentor and guide junior members of the social media team, fostering a culture of continuous learning and innovation.

Requirements

• Extensive experience (5+ years) as a Social Media Strategist or Manager, with a strong background in e-commerce.
• Expertise in developing and implementing data-driven social media strategies that yield significant business results.
• Deep understanding of social media analytics, reporting tools, and paid social advertising platforms.
• Exceptional strategic thinking, problem-solving, and leadership skills.
• Proven ability to manage complex campaigns and collaborate effectively with cross-functional teams.
• Bachelor's or Master's degree in Marketing, Communications, or a related field.

Benefits

• Highly competitive salary and executive-level bonus structure.
• Hybrid work arrangement offering flexibility and work-life balance in Randburg.
• Comprehensive health, retirement, and wellness benefits.
• Significant opportunities for career advancement and leadership development.
• Work in a dynamic, innovative environment focused on driving the future of online retail.

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