Brand Manager - FMCG
Placements24 • Stellenbosch, Western Cape, ZA
9 days ago
Job description
About the Role
Our client is searching for an innovative and strategic Brand Manager to lead their key brands within the FMCG sector in the vibrant region of Stellenbosch . This role requires a deep understanding of consumer insights, market trends, and brand strategy development to drive brand growth and market share. You will be responsible for developing and executing integrated marketing plans, managing budgets, and collaborating with cross-functional teams to ensure brand success. This is a fantastic opportunity for a creative marketer to shape the future of established and emerging FMCG brands .
Key Responsibilities
- Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives.
- Conduct market research and consumer analysis to identify key insights and opportunities.
- Manage brand P&L, including budgeting, forecasting, and ROI analysis.
- Oversee the development and execution of advertising, promotions, and digital marketing campaigns.
- Collaborate with sales, product development, and external agencies to ensure brand consistency and effectiveness.
- Monitor brand performance, market trends, and competitor activities in the Stellenbosch market.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management , preferably within the FMCG industry .
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and digital marketing.
- Excellent strategic thinking, analytical, and project management skills.
- Creative mindset and ability to drive innovation in brand positioning.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holiday leave.
- Opportunities for career growth and development in Stellenbosch .
- A collaborative and inspiring work environment for marketing professionals.
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