Digital E-commerce Social Media Manager

About the Role

Our client is seeking an experienced and forward-thinking Digital E-commerce Social Media Manager to spearhead their online marketing initiatives in Randburg. This role is responsible for developing and executing cutting-edge social media strategies that drive significant e-commerce growth, enhance brand presence, and foster deep customer engagement. You will leverage data analytics and market insights to innovate campaign strategies and ensure maximum impact across various platforms. The ideal candidate possesses a strong understanding of the digital marketing landscape and a proven ability to translate social media efforts into measurable business outcomes.

Key Responsibilities

• Design, implement, and manage comprehensive social media strategies to drive e-commerce sales, customer acquisition, and brand advocacy.
• Oversee the creation of high-quality, engaging content (visuals, video, copy) optimized for different social media channels and customer segments.
• Manage and scale paid social media advertising campaigns, focusing on achieving target KPIs for conversion rates, CPA, and ROAS.
• Conduct thorough analysis of social media performance, market trends, and competitor activities, providing actionable insights for strategic decision-making.
• Foster and grow an engaged online community, responding to inquiries and managing brand reputation effectively.
• Collaborate closely with the broader marketing team, product development, and customer service to ensure cohesive digital experiences.

Requirements

• Minimum of 5 years of experience in social media management, with a strong emphasis on e-commerce and digital marketing.
• Demonstrated success in developing and executing data-driven social media campaigns that have led to measurable business growth.
• Expertise in utilizing social media management tools, analytics platforms, and paid advertising systems.
• Strong understanding of e-commerce principles, customer journey mapping, and conversion rate optimization.
• Excellent analytical, strategic thinking, and communication skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field is preferred.

Benefits

• Competitive salary and bonus structure.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, training, and industry certifications.
• A dynamic, collaborative, and growth-oriented work environment.

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