Digital Creative & Social Media Specialist - Port Elizabeth

Boutique Hospitality Group based in Port Elizabeth is looking for a creative; digitally savvy and forward-thinking Digital Creative & Social Media Specialist to join their marketing team. This is a diverse role that combines graphic design, social media, digital content, CRM, email marketing and creative campaign development across a collection of distinctive hospitality and tourism brands . The successful candidate will not simply be responsible for producing artwork or filling a social-media calendar ; we are looking for someone who can bring the brands to life digitally, someone who understands how to create content that captures attention ; tells a story ; creates desire and ultimately drives engagement and business. The role will encompass the day-to-day management and development of the social media channels and digital platforms ; including Meta Business Suite, Instagram, Facebook, TikTok and LinkedIn ; as well as supporting CRM communications; newsletters and email campaigns. The successful candidate will also help manage and enhance their WhatsApp communications and guest engagement ; monitor the capabilities of TripAdvisor and Wetu and use digital insights and analytics to continually improve the content and campaigns. This is an ideal opportunity for a creative person who is equally comfortable designing a beautiful campaign, creating a TikTok ; managing a newsletter ; working with a CRM ; engaging with guests on WhatsApp ; monitoring online reputation ; exploring a new AI tool or spotting the next big digital trend.

Duties:

Creative & Graphic Design

• Develop creative concepts and visual content across all properties and brands.
• Produce artwork for digital and print campaigns, promotions, advertisements, presentations, brochures and marketing collateral.
• Maintain brand consistency while ensuring content remains fresh, contemporary and engaging.
• Adapt creative content for different platforms, audiences and formats.

Social Media & Content

• Develop and implement engaging social-media content across Instagram, Facebook, TikTok and LinkedIn, as well as emerging relevant platforms.
• Create engaging digital content.
• Develop content calendars and campaigns around seasonal opportunities, promotions, events and property experiences.
• Write or contribute to compelling captions, headlines and digital copy.
• Monitor social-media performance and use insights to continually improve content.
• Stay abreast of current social-media trends, algorithms, formats and best practices.

Photography & Videography

• Photographic experience is advantageous but not a prerequisite.
• Identify opportunities for authentic, spontaneous and engaging content rather than relying solely on traditional property imagery.
• Edit and repurpose content for multiple digital platforms.

Digital Innovation

• Keep up to date with AI, emerging technologies, digital marketing tools, social-media trends and new content platforms.
• Explore and introduce new tools and ideas that can improve the group’s marketing output and efficiency.
• Be curious about what is coming next in the digital space and proactively bring new ideas to the team.

Website & Digital Marketing

• Assist with keeping website content, imagery, promotions and digital assets current and visually engaging.
• Support digital marketing campaigns, email marketing and other online initiatives where required.
• Ensure digital content is accurate, relevant and aligned with the group’s brand positioning.

Requirements:

• Relevant qualification or proven experience in graphic design, digital marketing, social media, communications or a related creative field.
• Strong graphic-design skills and knowledge of relevant design software.
• Demonstrable social-media experience, particularly Instagram, Facebook, TikTok and LinkedIn.
• Strong written and visual communication skills.
• Good understanding of digital marketing principles and social-media analytics.
• Experience within hospitality, tourism, travel, lifestyle or luxury brands.
• Experience with AI and emerging creative technologies.
• Basic understanding of website content management, SEO and email marketing.
• Experience with paid social-media advertising.
• Naturally creative with a strong visual eye and attention to detail.
• Digitally curious and genuinely interested in social media, technology and emerging trends.
• Confident creating both static and video content.
• Comfortable working across multiple social-media platforms.
• Proactive; energetic and able to generate ideas rather than simply wait for instructions.
• Commercially minded and able to understand that great content should ultimately support the business.
• Able to work independently while collaborating effectively with the wider team.
• Organised and capable of managing multiple brands, deadlines and projects simultaneously.
• Passionate about hospitality, travel, lifestyle, food, wildlife and experiences.
• Comfortable experimenting, testing new ideas and learning new platforms and tools.
• Thrives in a team environment and actively contributes to a collaborative, supportive team culture.
• Must have their own reliable vehicle and a valid, unrestricted driver’s licence.
• Must be willing to work occasional weekends where required due to operational requirements.
• Must be willing and able to travel to the various hotels and properties within the group as required.
• May be required, from time to time, to stay overnight at one of the group’s properties when operational requirements necessitate it.

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