Trade Marketing Executive

About the Role

Our client, a major player in the FMCG sector, is seeking a strategic Trade Marketing Executive for a fully remote position. You will be instrumental in developing and implementing effective trade marketing strategies to drive sales and brand visibility at the point of purchase. This role involves close collaboration with sales teams, brand managers, and retail partners to create impactful in-store activations and promotional programs. The ideal candidate is passionate about retail marketing, possesses strong analytical skills, and can creatively leverage data to influence trade strategies within the dynamic consumer goods landscape, all within a supportive remote work structure.

Key Responsibilities

• Develop and execute trade marketing plans and promotional activities to support brand objectives and sales targets.
• Collaborate with the sales team to understand retailer needs and develop tailored activation programs.
• Analyze sales data, market trends, and promotional effectiveness to optimize trade strategies.
• Create compelling point-of-sale materials and in-store merchandising guidelines.
• Manage budgets for trade marketing initiatives, ensuring optimal return on investment.
• Build strong relationships with key retail partners and distributors to enhance brand presence.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing , sales, or brand management, preferably within the FMCG industry .
• Proven experience in developing and executing successful in-store promotions and activation campaigns.
• Strong understanding of retail dynamics and consumer purchasing behavior.
• Excellent analytical, strategic thinking, and project management skills.
• Proficiency in data analysis and presentation, with strong communication abilities for a remote environment .

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional growth and development in trade marketing.
• The flexibility of a fully remote job with a focus on impactful retail strategy execution.

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