Search Engine Optimization (SEO) Specialist

About the Role

Our client is looking for a skilled Search Engine Optimization (SEO) Specialist to join their marketing team, operating with a hybrid model in Sandton . This role is critical for enhancing organic search visibility, driving qualified traffic, and improving website performance through strategic SEO initiatives. You will be responsible for conducting keyword research, optimizing on-page and off-page elements, and staying abreast of the latest search engine algorithms and best practices. This is a prime opportunity to drive significant organic growth for the company.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic search rankings and website traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content and optimization.
• Perform on-page optimization, including meta tag optimization, content structure, and internal linking.
• Develop and execute off-page SEO strategies, including link building and local SEO efforts.
• Monitor website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and track key SEO metrics.
• Stay up-to-date with search engine algorithm changes and industry best practices to ensure strategies remain effective.
• Collaborate with content creators and web developers to implement SEO recommendations.

Requirements

• Proven experience as an SEO Specialist or similar role, with a demonstrable track record of improving organic search performance.
• In-depth knowledge of search engine algorithms, keyword research, and SEO best practices.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, on-page optimization, and link-building strategies.
• Experience with web analytics tools (e.g., Google Analytics) to measure and report on SEO performance.
• Excellent analytical and problem-solving skills, with a keen attention to detail.

Benefits

• Competitive salary and performance-driven bonuses.
• Hybrid work flexibility combining office presence in Sandton with remote workdays.
• Access to leading SEO tools and continuous professional development.
• Work in a dynamic team environment focused on driving digital success.
• Opportunity to significantly impact the company's online visibility and growth.

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