Social Media & E-commerce Strategist

About the Role

Our client is seeking a dynamic and innovative Social Media & E-commerce Strategist to join their team, working remotely and contributing to their presence in Pretoria and beyond. This role requires a strategic thinker who can effectively bridge the gap between social media engagement and e-commerce sales. You will be responsible for developing and executing cutting-edge strategies that leverage social platforms to drive online traffic, conversions, and customer loyalty. This is a prime opportunity for a creative strategist to shape the online narrative and sales funnel for a growing e-commerce brand from a remote setting.

Key Responsibilities

• Design and implement integrated social media and e-commerce strategies to achieve sales targets and enhance brand visibility.
• Develop compelling content strategies for social media platforms that drive engagement, build community, and align with product offerings.
• Analyze social media performance and e-commerce data to identify trends, customer behavior patterns, and opportunities for optimization.
• Collaborate with marketing, sales, and product teams to ensure a cohesive online brand experience and customer journey.
• Manage social media advertising campaigns, including audience targeting, budget allocation, and performance monitoring to maximize ROI.
• Stay informed about emerging social media trends, e-commerce technologies, and competitive landscape to recommend innovative approaches.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in social media marketing and e-commerce strategy, with a strong portfolio showcasing successful campaigns.
• Proficiency in social media management tools, analytics platforms (e.g., Google Analytics, social insights), and e-commerce platforms.
• Strong understanding of SEO principles and how they integrate with social media and e-commerce efforts.
• Excellent strategic thinking, analytical skills, and creative content development abilities.
• Demonstrated ability to manage multiple projects and collaborate effectively in a remote team environment.

Benefits

• Competitive annual salary with potential for performance-based increases.
• Fully remote position, offering significant flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Professional development budget for courses and certifications.
• Opportunity to work with a forward-thinking company and shape its digital future.

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