E-commerce Social Media Marketing Manager

About the Role Our client, a prominent player in the online retail space, is looking for an experienced and strategic E-commerce Social Media Marketing Manager to lead their social media efforts in Sandton . This leadership role is responsible for developing and executing innovative social media strategies that drive brand awareness, customer engagement, and ultimately, e-commerce sales growth. You will manage a dedicated team, oversee content creation, manage advertising budgets, and analyze performance to ensure maximum return on investment. This position is key to defining our brand's voice and presence across all social channels. Key Responsibilities Develop and implement a cutting-edge social media marketing strategy tailored for e-commerce growth and brand building. Oversee the creation and curation of compelling content (text, images, video) across platforms like Instagram, Facebook, TikTok, and Pinterest. Manage and optimize paid social media advertising campaigns, including budget allocation, targeting, and A/B testing. Lead, mentor, and inspire a team of social media specialists and content creators. Analyze campaign performance, track key metrics (engagement, reach, conversions), and report on ROI to drive strategic adjustments for e-commerce success. Requirements Extensive experience (5+ years) in social media marketing, with a significant track record in the e-commerce or online retail sector. Proven ability to develop and execute successful social media strategies that achieve measurable business outcomes. Strong understanding of social media analytics tools, paid social advertising, and audience segmentation. Excellent leadership, communication, and project management skills. Demonstrated creativity and a passion for staying ahead of social media trends. Benefits Competitive executive salary with performance-based bonuses. Significant opportunities for professional growth and leadership development. A dynamic and innovative work environment in the heart of Sandton . Hybrid work model offering flexibility and work-life balance. Comprehensive health benefits and retirement planning support. #J-18808-Ljbffr