Trade Marketing Specialist

About the Role

Our client is looking for a strategic and detail-oriented Trade Marketing Specialist to support their FMCG business in Soweto and surrounding areas. This role is critical in developing and implementing effective in-store and trade marketing strategies to drive brand visibility and sales performance at the point of purchase. You will work closely with the sales and marketing teams to create compelling promotional plans, optimize shelf presence, and ensure successful execution of trade initiatives. The ideal candidate possesses a strong understanding of the retail landscape, excellent project management skills, and a passion for creating impactful marketing programs that resonate with consumers in the fast-moving consumer goods sector.

Key Responsibilities

• Develop and execute in-store marketing plans and promotional activities to support sales objectives.
• Collaborate with the sales team to understand retailer needs and develop tailored trade marketing solutions.
• Manage the design and production of point-of-sale (POS) materials and merchandising displays.
• Analyze trade spend effectiveness and provide recommendations for optimization.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Coordinate product launches and promotional campaigns with the field sales force and retail partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-3 years of experience in trade marketing or brand management, preferably within the FMCG industry .
• Proven experience in developing and executing successful in-store promotions and campaigns.
• Strong understanding of the retail environment and shopper behavior.
• Excellent project management, organizational, and communication skills.
• Proficiency in MS Office Suite and experience with retail data analysis is a plus.

Benefits

• Competitive salary commensurate with experience.
• Performance-based incentives and annual bonuses.
• Comprehensive health insurance and retirement fund contributions.
• Opportunities for professional development and career growth in marketing.
• A collaborative and engaging work environment focused on driving results in Soweto .

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