Lead Digital Marketing Specialist
Placements24 • Vereeniging, Gauteng, ZA
9 days ago
Job description
About the Role
Our client is seeking a strategic and results-oriented Lead Digital Marketing Specialist to spearhead their marketing initiatives in Vereeniging . You will develop and execute comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. This role requires a deep understanding of digital marketing trends, analytics, and execution, combined with strong leadership capabilities. Join a growing company that is passionate about leveraging digital strategies to achieve significant market impact within the vibrant Gauteng province, fostering a dynamic and results-driven work environment.
Key Responsibilities
- Develop and implement overarching digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Oversee social media presence, content creation, and community engagement.
- Collaborate with the sales and creative teams to ensure brand consistency and effective messaging.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
Requirements
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a lead or management role.
- Proven track record of developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, content marketing, and social media platforms .
- Proficiency with marketing analytics tools such as Google Analytics, SEMrush, or similar.
- Experience with CRM platforms and marketing automation tools.
- Strong analytical, strategic thinking, and communication skills.
Benefits
- Competitive annual salary.
- Performance-based bonuses and incentives.
- Opportunities for professional development and certifications.
- Comprehensive health and wellness benefits in Vereeniging .
- A dynamic and collaborative team environment.
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