Search Engine Optimization (SEO) Analyst
About the Role Our client is seeking a highly analytical and driven Search Engine Optimization (SEO) Analyst to join their growing marketing team in Mossel Bay . This role is critical for enhancing the company's organic search visibility and driving qualified traffic to their website. You will be responsible for conducting in-depth keyword research, analyzing website performance, identifying SEO opportunities, and implementing strategies to improve search engine rankings. This is an excellent opportunity for an SEO professional to make a tangible impact in a beautiful coastal location within the Western Cape . Key Responsibilities Conduct comprehensive keyword research and competitive analysis to identify content and optimization opportunities. Develop and implement on-page and off-page SEO strategies to improve organic search rankings and traffic. Monitor website performance using tools such as Google Analytics, Google Search Console, and SEMrush. Analyze technical SEO issues and work with development teams to implement fixes and improvements. Create regular reports on SEO performance, providing actionable insights and recommendations to stakeholders. Requirements Proven experience as an SEO Analyst or similar role, with a strong understanding of SEO principles and best practices. Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs). Experience with both technical SEO and content-focused SEO strategies. Strong analytical and problem-solving skills, with the ability to interpret data effectively. Excellent communication skills, with the ability to explain complex SEO concepts to non-technical audiences in Mossel Bay . Benefits Competitive annual salary and performance incentives. Comprehensive health and retirement benefits. Opportunities for continuous learning and professional development in SEO. A collaborative and supportive team environment. The chance to contribute to a growing business in the scenic Western Cape . #J-18808-Ljbffr