Digital Content Strategist

About the Role Our client seeks an innovative Digital Content Strategist to lead the development and execution of compelling content initiatives that drive engagement and achieve marketing objectives for their Port Elizabeth -based operations. This role involves understanding audience needs, defining content themes, and overseeing the creation and distribution of high-impact content across various digital channels. You will be instrumental in shaping the brand's narrative and enhancing its online presence. This hybrid role offers a unique opportunity to blend strategic thinking with creative execution in a collaborative setting. Key Responsibilities Develop and articulate a clear, data-driven digital content strategy aligned with overall marketing goals. Oversee the creation, editing, and publishing of engaging content across multiple platforms, including website, blog, social media, and email. Conduct audience research and competitive analysis to identify content opportunities and audience preferences. Define content performance metrics and analyze data to measure the effectiveness of content initiatives. Collaborate with internal teams (marketing, sales, product) and external partners (writers, designers) to ensure content quality and consistency. Manage content calendars and ensure timely delivery of all planned content assets. Requirements Proven experience as a Content Strategist, Content Manager, or similar role. Strong understanding of content marketing principles, SEO, and digital engagement tactics. Excellent writing, editing, and communication skills, with a strong portfolio of strategic content work. Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance. Experience managing content creation workflows and collaborating with diverse teams. Bachelor's degree in Marketing, Communications, Journalism, or a related field. Benefits Competitive salary and comprehensive benefits package. Hybrid work model allowing for a blend of remote and office-based work. Opportunities for professional development and attending industry conferences. Collaborative work environment focused on innovation and creativity in Port Elizabeth . Employee assistance program and wellness initiatives. #J-18808-Ljbffr