Marketing Manager

Key Responsibilities

• Strategy: Develop and execute the annual marketing strategy, plan, calendar and budget aligned to business objectives.
• Brand: Own brand positioning, messaging and consistency across branches, campaigns and all customer touchpoints.
• Campaigns: Lead integrated traditional, digital, social and community campaigns from concept and briefing through to execution, measurement and optimisation.
• Digital & Content: Own digital, website, social media, content and paid media strategy, including engagement, lead generation and online reputation.
• Market Intelligence: Monitor customers, competitors and market trends and turn insights into actionable recommendations for senior management.
• Budget & Performance: Manage marketing expenditure, track KPIs, campaign effectiveness and ROI, and provide regular performance reporting.
• Agencies & Suppliers: Manage briefs, deliverables, costs and performance of creative, media, digital and other marketing partners.
• Community Management: Lead the Community Management function, ensuring customer enquiries, complaints and reputational risks are managed professionally and sensitively.
• Growth & Sales Support: Partner with Sales and Operations on lead generation, branch marketing, customer acquisition, activations, events, exhibitions, sponsorships and sales collateral.
• Internal Communications: Support key organisational communications and ensure employees are aligned with important campaigns and brand messaging.
• Compliance: Ensure marketing and customer communications meet brand, POPIA, confidentiality and appropriate regulatory requirements.

Minimum Requirements

• Bachelor's Degree or equivalent qualification in Marketing, Brand Management, Communications, Business Management or related field.
• 5 to 7 years' progressive marketing experience across multiple marketing disciplines.
• Proven experience developing and implementing marketing strategies and integrated campaigns.
• Strong experience in brand, digital, social media, content and communications.
• Experience managing marketing budgets, agencies and external suppliers.
• Ability to interpret marketing analytics and measure campaign performance.
• Previous people management or team leadership experience.
• Strong PowerPoint and Excel skills.
• Valid driver's licence and willingness to travel between branches.
• Experience within funeral services, insurance, financial services or another regulated/customer-sensitive environment is advantageous.
• Additional South African language proficiency is advantageous.

Please consider your application as unsuccessful should you not receive a response within 14 days of submitting your application.

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