Marketing Web Specialist

Expect opportunities that may include:

• Managing and optimising websites to improve performance, engagement, and conversions
• Implementing website updates, landing pages, and campaign-related digital assets
• Monitoring website analytics and user behaviour to identify optimisation opportunities
• Improving website UX, navigation, accessibility, and conversion pathways
• Supporting SEO implementation and technical website best practices
• Managing content updates through CMS platforms
• Collaborating with marketing, content, design, and development teams
• Conducting website audits and recommending performance improvements
• Implementing tracking, tagging, and conversion measurement requirements
• Staying up to date with web, marketing, and digital experience trends

Education:

• Diploma or Degree in Marketing, Digital Marketing, Web Development, Information Systems, Computer Science, or a related field

Experience:

• Minimum 3-5+ years of experience in Website Management, Digital Marketing, Marketing Operations, or a related field
• Proven experience managing and optimising websites to support marketing and business objectives
• Experience working with CMS platforms, website analytics, and conversion optimisation initiatives
• Exposure to SEO, UX, CRO, marketing automation, or web development projects will be advantageous

Skills:

• Strong understanding of website management, digital marketing, and customer experience principles
• Proficiency with CMS platforms such as WordPress, Webflow, Drupal, Shopify, or similar platforms
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and website reporting tools
• Knowledge of SEO, UX/UI best practices, conversion rate optimisation (CRO), and website accessibility standards
• Understanding of HTML, CSS, and website development concepts
• Experience implementing tracking, tagging, and performance measurement frameworks
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication, stakeholder management, and project coordination abilities
• Relevant certifications in Google Analytics, Digital Marketing, UX, Web Management, or related disciplines will be advantageous

Register your interest today!