E-commerce Marketing Specialist

Placements24 • Kimberley, Northern Cape, ZA

Less than 1 hour ago

Job description

About the Role Our client is seeking a data-driven and creative E-commerce Marketing Specialist to join their team in Kimberley . This role is vital for driving traffic, conversions, and customer loyalty for their online store. You will be responsible for developing and executing online marketing campaigns, including SEO, SEM, email marketing, and affiliate programs, to achieve ambitious growth targets. This position offers an excellent opportunity for a motivated individual to make a significant impact on the company's online success in a collaborative office setting. Key Responsibilities Develop and implement comprehensive e-commerce marketing strategies to drive online sales and customer acquisition. Manage and optimize SEO and SEM campaigns to improve website visibility and search engine rankings. Create and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. Manage affiliate marketing programs and explore new partnership opportunities. Analyze website traffic, conversion rates, and customer behavior to identify areas for optimization. Collaborate with the content and design teams to create compelling marketing materials and landing pages. Requirements Proven experience as an E-commerce Marketing Specialist or similar role. Strong understanding of SEO, SEM, Google Analytics, and e-commerce best practices. Experience with email marketing platforms and CRM systems. Excellent analytical skills and the ability to translate data into actionable marketing strategies. Proficiency in A/B testing and conversion rate optimization (CRO) techniques. Bachelor's degree in Marketing, Business, or a related field. Benefits Competitive salary and performance-based incentives. Full-time, on-site position in Kimberley with a focus on team collaboration. Comprehensive health, dental, and vision insurance. Opportunities for professional development and industry certifications. Employee discounts on company products and regular team-building events. #J-18808-Ljbffr

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