Brand Manager

Minimum Requirements:

• A minimum of two (4) years' experience as a Brand Manager gained in an FMCG environment is essential.
• Knowledge of IRI / Nielsen data is required.
• Experience in BTL marketing and exposure to shopper or trade marketing.
• New product development.

Key Responsibilities :

• Ongoing market and industry analysis to provide recommendations for brand development.
• Ongoing competitor intelligence.
• Ongoing review of portfolio activity effectiveness to update or change plans as required.
• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis.
• Conduct consumer and market research to keep up to date with consumer trends, as well as trying to predict future trends.
• Portfolio positioning Identify how our brand is positioned in the market.
• Develop brand plans/brand strategy for profitable company growth.
• Development of 3-year portfolio strategy.
• Define and manage brand positioning and communication strategy using a variety of media.
• Prepare/Review all promotional, advertising, media, research and R&D briefs.
• Participate in media strategy process, agreement & delivery of plans.
• Develop and execute marketing campaigns aimed at communicating our brand message.
• Maintain relationships (both internal and external partners).
• Monitor communication/promotional spend.
• Development of commercial rationale and justification.
• Project management of all new product development projects.
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products.
• Product/packaging development.
• Implement launch and launch support plan.
• Participate in monthly marketing & NPD meetings.
• Lead the development and execution of below-the-line.
• Identify BTL eventing and sponsorship opportunities.
• Lead the development and execution of channel-specific activities.