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Sales DirectorInitiate • East London, Eastern Cape, ZA
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Sales Director

Sales Director

Initiate • East London, Eastern Cape, ZA
1 day ago
Job description

Ready to shape the future of iGaming across Africa?

Our client is an ambitious, fast-growing force in the iGaming and Sports Betting industry, expanding rapidly across some of Africa's most exciting regulated and emerging markets. They're looking for a commercially driven Sales Director, Africa to lead their regional growth strategy, build strategic partnerships, and drive significant revenue across the continent.

This is more than a sales leadership role—it's an opportunity to influence market expansion, work alongside industry leaders, and leave your mark on one of the world's fastest-growing gaming regions.

What You'll Be Doing

As Sales Director, you'll own the commercial strategy for Africa, identifying new business opportunities while strengthening relationships with existing partners.

  • Developing and executing the regional sales strategy across African markets.
  • Identifying and securing new B2B partnerships with operators, affiliates, and strategic stakeholders.
  • Managing the full sales cycle from prospecting and negotiation through to contract signature and account handover.
  • Building and maintaining strong relationships with C-level executives and key decision-makers.
  • Collaborating closely with Product, Marketing, Compliance, Operations, and Customer Success teams to deliver exceptional partner experiences.
  • Monitoring market trends, competitor activity, and regulatory developments to identify new commercial opportunities.
  • Representing the business at international conferences, exhibitions, and industry networking events.
  • Delivering accurate sales forecasts and consistently achieving ambitious revenue targets.

What We're Looking For

You'll be a commercially astute sales leader who understands both the opportunities and complexities of Africa's gaming landscape.

  • Proven experience in a senior B2B sales or commercial leadership role within the iGaming or Sports Betting industry.
  • A strong network of operator relationships across African markets.
  • Demonstrated success in winning new business and exceeding commercial targets.
  • Experience negotiating high-value commercial agreements.
  • Strong knowledge of regulated and emerging African gaming markets.
  • Excellent communication, presentation, and negotiation skills.
  • The ability to work independently while collaborating with global teams.
  • A willingness to travel across Africa and internationally as required.

Why You'll Love This Opportunity

  • Join a rapidly growing international business with ambitious expansion plans.
  • Drive commercial growth across one of the industry's highest-potential regions.
  • Work remotely from South Africa with the flexibility to manage your own schedule.
  • Collaborate with experienced industry professionals in a dynamic, entrepreneurial environment.
  • Enjoy genuine career progression as the business continues to scale.
  • Competitive salary with a highly rewarding performance-based incentive structure.

Ready to Lead Africa's Next Growth Story?

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Sales Director • East London, Eastern Cape, ZA