Remote E-commerce Marketing & Social Media Lead

About the Role

Our client is seeking a highly experienced and strategic Remote E-commerce Marketing & Social Media Lead to drive their online business growth from anywhere. This is a critical leadership role responsible for defining and executing comprehensive digital marketing strategies that encompass both e-commerce sales optimization and robust social media engagement. You will leverage your expertise to develop innovative campaigns, analyze performance data, and lead initiatives that enhance brand visibility, customer acquisition, and revenue growth. This position is ideal for a seasoned digital marketer who thrives in a remote setting and excels at driving results independently.

Key Responsibilities

• Develop and implement overarching digital marketing strategies focused on e-commerce sales growth and social media audience engagement.
• Lead the planning and execution of integrated campaigns across SEO, SEM, paid social, email marketing, and influencer collaborations.
• Oversee the social media strategy, ensuring brand consistency, active community management, and compelling content creation to drive conversions.
• Analyze key performance metrics across all digital channels, including website traffic, conversion rates, ROI, and social media engagement, to inform strategic decisions.
• Manage and optimize the digital marketing budget to achieve maximum impact and efficiency.
• Mentor and guide remote team members, fostering a culture of collaboration, innovation, and continuous improvement.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years specifically focused on e-commerce and social media leadership roles.
• Proven track record of successfully developing and executing data-driven marketing strategies that result in significant online sales growth.
• Deep expertise in SEO, SEM, social media advertising platforms, content marketing, and email marketing automation.
• Strong analytical skills and proficiency with marketing analytics and reporting tools (e.g., Google Analytics, social media insights).
• Excellent leadership, communication, and project management skills, with a demonstrated ability to manage remote teams effectively.

Benefits

• Highly competitive annual salary with significant performance-based bonuses.
• Fully remote position, offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance provided.
• Generous allowance for home office setup and professional development opportunities.
• A dynamic, results-oriented culture that empowers individuals to take ownership and drive impact.

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