Midweight Creative Copywriter

Role Description

The Creative Copywriter is a full-time role based in Port Elizabeth.

Responsible for developing compelling, on-brand copy for digital campaigns, websites, social media, and other marketing assets, aligned with client strategies and objectives. The Creative Copywriter will collaborate closely with designers, strategists, and account teams to conceptualize ideas, craft narratives, and refine messaging across multiple platforms. Day-to-day tasks include brainstorming concepts, writing and editing copy, adapting tone of voice for different audiences, and ensuring consistency across all touchpoints. The role also involves presenting creative work to internal teams and clients, incorporating feedback, and contributing to the evolution of HOOLA’s creative standards and processes.

Qualifications

• Candidates should possess strong Writing and Creative Writing skills for crafting clear, engaging, and brand-aligned copy across formats.
• Candidates should possess Web Content Writing skills for developing digital-first content optimized for online audiences and platforms.
• Candidates should possess Communication skills for collaborating with multidisciplinary teams and presenting ideas to clients and stakeholders.
• Candidates should possess Creativity Skills for concept development, storytelling, and generating innovative campaign ideas.
• Proven experience in a senior copywriting or creative role within an agency or similar environment.
• Ability to interpret brand strategies and translate them into effective messaging and creative concepts.
• Strong attention to detail, time management skills, and the ability to handle multiple projects simultaneously.
• Familiarity with digital marketing channels, social media platforms, and current creative trends.
• Relevant tertiary qualification in advertising, communications, marketing, journalism, or a related field is advantageous.

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