Senior Product Marketing Manager
Drive commercial messaging for a scaling software platform
Scale within a high-growth software infrastructure platform
Direct impact on go-to-market execution and enablement
Role Overview
A fast-growing financial technology and B2B software infrastructure platform is seeking a Senior Product Marketing Manager to join their Cape Town-based team. This high-impact role offers complete ownership of product messaging within a rapidly expanding business environment.
Reporting to the leadership team, and working closely with the COO, you will serve as the core bridge between product, sales, and client success by translating complex software capabilities into clear commercial language. Your mandate will involve taking full accountability for the end-to-end execution of product launches, website messaging, sales enablement materials, and competitor positioning.
Key Responsibilities
- Translate complex software capabilities and technical infrastructure into clear, accessible commercial messaging.
- Execute end-to-end go-to-market plans and launch narratives for new product features and use cases.
- Develop high-quality sales enablement materials, including pitch decks, one-pagers, battlecards, and client success stories.
- Optimise the corporate website and core growth surfaces for clarity, product differentiation, and buyer conversion.
- Conduct regular competitor analysis and integrate competitive intelligence into ongoing positioning strategies.
- Collaborate across functional teams to ensure the external commercial voice reflects the strategic direction of the product.
Qualifications & Experience
- Diploma or degree in Business, Marketing, or Communications combined with 5+ years of marketing experience in a high-growth technology environment.
- Proven experience working within a B2B SaaS environment, specifically handling technical, regulated, or infrastructure-heavy software products.
- Demonstrated track record of independently writing product messaging, sales collateral, launch copy, and website content.
- Experience operating effectively as an individual contributor delivering high-quality marketing outputs within a lean or scaling business structure.
- Prior experience working within fintech, insurance, or insurance-adjacent sectors (preferred).
Salary & Benefits
- R700,000 – R800,000 CTC per year
- Benefits include a monthly medical aid contribution.
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